The Art of Whimsical T-Shirting
Featuring the Works of Percival Clothing
Disclaimer: This is NOT a paid/sponsored post — I received no compensation and these are my genuine thoughts on the brand.
One of my favorite recent discoveries is the English brand Percival Clothing. They’re a new-ish brand on the menswear scene that’s been gaining quite a bit of ground via their philosophy of “subverting the classics“.
The most prominent way that this has manifested itself, and what appears to be their biggest marketplace differentiator, is their witty, tongue-in-cheek t-shirting.
I’m still powering through 2023 trying not to buy any non-essential clothing so I can’t necessarily speak to the quality of the t-shirts themselves (something I personally think is a nebulous idea to begin with — my favorite t-shirt was $3 from the Christmas Tree Shops, and I’ve disliked many of the “high quality“ shirts that I’ve bought over the years, but I digress), however I think these are some pretty fun designs so I thought I’d bring them to your attention.
This post is going to be less text, and more a collection of some favorites that I’ve found while browsing their site. If you’re interested in buying from them, keep in mind that they’re an English brand, so their clothes run one full size smaller than an American counterpart (e.g., if you normally take a Large, you’ll want to size up to an XL). Enjoy!
That’s just a few of the many designs they’re putting out. Of course, they offer much more than just embroidered t-shirts — if your style inspiration is Kramer from Seinfeld (preferably sans Laugh Factory incident), they just released a co-sponsored capsule full of some quirked up knits that would fit right at home on the show.
Otherwise, their take on the Mac coat (which they call the Sherlock) is really cool, and something I’m itching to get my hands on in the near future:
Cheers everyone and have a great Memorial Day Weekend!
actually went to their shop in London for the first time today, just before you posted this! Didn't get anything but fun to look around